Grand Canyon University MKT 607 Week 1 Discussion 1 NEW

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Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Grand Canyon University MKT 607 Week 1 Discussion 2 NEW

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Explore the Marketplace Live simulation.

Discuss any previous experience you have had with strategic planning.

How will your experience help you in working with your team to build a successful marketing division?

What challenges will you face?

Provide specific examples of both strengths you can offer and challenges you may face in building your microcomputer division.

Grand Canyon University MKT 607 Week 2 Discussion 1 NEW

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Based on what you have learned about market research so far, how does what you will be doing in the simulation fit into the market research process? 
How will you approach market research and continuous improvement? 
Consider the initial market research data you purchased, the test market in Quarter 3, and your ongoing use of research data.

Grand Canyon University MKT 607 Week 2 Discussion 2 NEW

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Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings or additional references.

Grand Canyon University MKT 607 Week 2 Marketing Article Review NEW

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Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing)

Begin your research by using the Library or an electronic database search.

Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student.

Create an article review of 750-1,000 words that addresses the following:

1. What is the thesis (main idea) of the article?

2. Why is (are) the author(s) writing about the topic?

3. What facts are presented?

4. How does it relate to the other readings (especially the text) on the topic?

5. Critique the article.

6. What are the conclusions and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Refer to “Typing Template for APA Papers” for an example of how to format your paper.

Grand Canyon University MKT 607 Week 3 Discussion 1 NEW

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A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?

Grand Canyon University MKT 607 Week 3 Discussion 2 NEW

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Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.

GRAND CANYON MKT 607 Week 4 Digital Marketing Plan - Lopetech Computers Marketing Plan NEW

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MKT 607 Week 4 Digital Marketing Plan - Lopetech Computers Marketing Plan NEW

Grand Canyon University MKT 607 Week 4 Digital Marketing Plan - Innovation Solutions NEW

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MKT 607 Week 4 Digital Marketing Plan - Innovation Solutions NEW

Grand Canyon University MKT 607 Week 4 Discussion 1 NEW

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How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?

Grand Canyon University MKT 607 Week 4 Discussion 2 NEW

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Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

Grand Canyon University MKT 607 Week 5 Discussion 1 NEW

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The Marketplace Live simulation involves business-to-business (BTB) marketing of computer products. Social media is often considered for business-to-consumer (BTC) marketing. Does social media marketing work in the BTB marketplace? Why, or why not? How might you use social media marketing in the Marketplace Live simulation to build relationships with business buyers? Provide at least two specific examples and defend your choices.

Grand Canyon University MKT 607 Week 5 Discussion 2 NEW

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Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing. Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy in the Marketplace Live simulation. Define at least two advantages and two risks to using social media to sell computers to business customers.

Grand Canyon University MKT 607 Week 6 Digital Marketing Promotion - Innovation Solutions NEW

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MKT 607 Week 6 Digital Marketing Promotion - Innovation Solutions NEW

Grand Canyon University MKT 607 Week 6 Discussion 1 NEW

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Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

Grand Canyon University MKT 607 Week 6 Discussion 2 NEW

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What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?

Grand Canyon University MKT 607 Week 7 Discussion 1 NEW

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Identify one environmental factor or risk that affects the decision-making opportunities within an organization. Provide a brief description of the concerns and potential solutions for addressing the concerns or risks. Are there financial requirements that must be considered when processing decisions within a company?

Grand Canyon University MKT 607 Week 7 Discussion 2 NEW

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How does the financial aspect of an organization influence decision making and the outcome

Grand Canyon University MKT 607 Week 6 Discussion 1 NEW

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Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

Grand Canyon University MKT 607 Week 8 Discussion 2 NEW

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What are the advantages and disadvantages of a firm's use of power purchasing parity? Provide an example.

Grand Canyon University MKT 607 Week 8 Marketplace Final Report - Lopetech Computers NEW

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The Marketplace Final Report to the Board – Diamond’s International: Year-Two Performance Report

This is a Collaborative Learning Community (CLC) assignment.

Refer to “MKT-607 Marketing Management: The Marketplace Simulation.”

Your team will create the Final Report to the Board (1,000-1,250 words), which will be a written summary of performance. The Report to the Executive Board should include the following components:

1. Review your financial and market performance during the 2nd year. Highlight the key features of the business plan that was presented to the venture capitalists: Brand Strategy, Pricing Strategy, Advertising Strategy, and Sales Channel.

2. Assess your business strategy and performance during the 2nd year.

3. Compare actions taken in regard to the marketing plan.

4. Discuss departures from the marketing plan, justification, and outcome.

5. Review significant events that affected the company and/or market.

6. Assess your current situation and the market (What are your firm’s strengths and weaknesses?)

7. Summarize how you have prepared your firm to compete in the future.

8. What were the lessons learned and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.